Meet the Team


  • Founder & President

    Mike is a professional storyteller, incessant thinker, light-hearted leader, and overall good human.

    Throughout his 25-year career, Mike has advised public and private companies in all stages of their life cycles on corporate positioning, thought leadership, reputation management, media relations, and digital & social media strategy.

    Mike has architected successful communications campaigns for countless iconic brands and C-suite executives, helping them authentically communicate their stories and value propositions in new and compelling ways. His career client roster includes Charles Schwab, Ameriprise Financial, LGIM America, American Express, Meta, TiVo and EPIX, as well as Staples, MarketAxess, New York Life, Chubb, SunGard, Finance of America, Figure, First American, and others.

    He has a nose for news, a penchant for humor, and a passion for championing the underdog. He’s an open and honest counselor who prides himself on building enduring relationships with clients based on trust, mutual respect, and a commitment to excellence.   

    Prior to founding Pragmative, Mike served as a Senior Managing Director at Sloane & Company. Previously, he was an Executive Managing Director and Head of the Corporate & Financial Services Practice at RF|Binder, and a Vice President at Intermarket Communications. Mike began his career as an independent auditor at Deloitte and worked as a proprietary stock trader with Momentum Securities.


  • Director, Brand Strategy & Creative

    Keith is naturally curious, always thoughtful, and believes in the power of clear communication.

    He is a strategic marketing and creative executive with 30+ years leading brand transformation, integrated communications, and high-impact storytelling for global organizations, national brands, and mission-driven institutions. 

    Keith has architected high-impact strategies and campaigns that elevate visibility, reputation, and stakeholder engagement. His client roster includes American Express, Global Infrastructure Partners, Microscope Healthcare Consulting, and others across financial services, luxury goods, real estate, education, healthcare, and major media outlets.

    With a never-ending drive to take complex ideas and to transform them with clarity and purpose, he works with C-Suite executives and marketing leaders to help them clearly communicate what makes their brand unique, making sure that the process is collaborative and enjoyable.

    Prior to joining Pragmative, Keith served as Managing Partner, Brand Strategy & Creative for 76West. Previously, he was Director of Brand Development for L.& J.G. Stickley, and Principal and Creative Director for D’Mello & Felmus Design. Keith began his career as an Associate Art Director at ELLE Magazine, and was the Design Director for Metropolitan Home Magazine.


  • Communications Strategist

    Jordan is a strategic communications leader with more than 15 years of experience advising global brands, high-growth companies, and executive leaders on positioning, reputation, and visibility in complex and competitive markets.

    Throughout her career, Jordan has partnered with organizations across financial services, asset management, healthcare, consumer brands, and emerging growth companies. She brings deep expertise in corporate communications, media relations, executive thought leadership, and integrated digital strategy — helping leadership teams translate complex business narratives into clear, credible messaging that drives engagement and growth.

    Jordan has held senior roles at Weber Shandwick, Mercer, Allianz Global Investors, and Omnicom Group agencies, where she led integrated communications programs spanning earned media, executive visibility, crisis and issues management, and multichannel content strategy. Her work has supported global spokespeople, C-suite executives, and growth-stage leaders operating in regulated and fast-moving environments.

    In addition to traditional PR strategy, Jordan specializes in integrated digital communications ecosystems — aligning media strategy with performance-driven content across social platforms and implementing AI-enhanced workflow systems that accelerate research, messaging development, and content scalability. She partners closely with leadership teams to shape market narratives, support business development initiatives, and align communications strategy directly with business and growth objectives across industries.


  • Senior Communications Strategist

    Emily has more than 25 years of experience helping organizations explain complex work clearly and credibly. She has spent her career supporting financial services firms, professional services organizations, and technology-driven B2B companies operating in regulated, fast-moving environments.

    Emily partners closely with operators, founders, boards, and executive teams to turn technical, regulatory, and operational complexity into messaging people actually understand. Her work spans capital markets, fintech, AI-enabled platforms, enterprise technology, and emerging innovation, including sustainability and climate solutions.

    She has led communications programs around growth, transformation, product launches, and market expansion, with a practical focus on positioning, thought leadership, and earned media that stands up to scrutiny. Clients value her judgment, editorial instinct, and ability to ask the right questions before shaping the story.