Meet the Team


  • Founder & President

    Mike is a professional storyteller, incessant thinker, light-hearted leader, and overall good human.

    Throughout his 25-year career, Mike has advised public and private companies in all stages of their life cycles on corporate positioning, thought leadership, reputation management, media relations, and digital & social media strategy.

    Mike has architected successful communications campaigns for countless iconic brands and C-suite executives, helping them authentically communicate their stories and value propositions in new and compelling ways. His career client roster includes Charles Schwab, Ameriprise Financial, LGIM America, American Express, Meta, TiVo and EPIX, as well as Staples, MarketAxess, New York Life, Chubb, SunGard, Finance of America, Figure, First American, and others.

    He has a nose for news, a penchant for humor, and a passion for championing the underdog. He’s an open and honest counselor who prides himself on building enduring relationships with clients based on trust, mutual respect, and a commitment to excellence.   

    Prior to founding Pragmative, Mike served as a Senior Managing Director at Sloane & Company. Previously, he was an Executive Managing Director and Head of the Corporate & Financial Services Practice at RF|Binder, and a Vice President at Intermarket Communications. Mike began his career as an independent auditor at Deloitte and worked as a proprietary stock trader with Momentum Securities.


  • Director, Brand Strategy & Creative

    Keith is naturally curious, always thoughtful, and believes in the power of clear communication.

    He is a strategic marketing and creative executive with 30+ years leading brand transformation, integrated communications, and high-impact storytelling for global organizations, national brands, and mission-driven institutions. 

    Keith has architected high-impact strategies and campaigns that elevate visibility, reputation, and stakeholder engagement. His client roster includes American Express, Global Infrastructure Partners, Microscope Healthcare Consulting, and others across financial services, luxury goods, real estate, education, healthcare, and major media outlets.

    With a never-ending drive to take complex ideas and to transform them with clarity and purpose, he works with C-Suite executives and marketing leaders to help them clearly communicate what makes their brand unique, making sure that the process is collaborative and enjoyable.

    Prior to joining Pragmative, Keith served as Managing Partner, Brand Strategy & Creative for 76West. Previously, he was Director of Brand Development for L.& J.G. Stickley, and Principal and Creative Director for D’Mello & Felmus Design. Keith began his career as an Associate Art Director at ELLE Magazine, and was the Design Director for Metropolitan Home Magazine.