Meet the Team


  • Founder & President

    Mike is a professional storyteller, incessant thinker, light-hearted leader, and overall good human.

    Throughout his 25-year career, Mike has advised public and private companies in all stages of their life cycles on corporate positioning, thought leadership, reputation management, media relations, and digital & social media strategy.

    Mike has architected successful communications campaigns for countless iconic brands and C-suite executives, helping them authentically communicate their stories and value propositions in new and compelling ways. His career client roster includes Charles Schwab, Ameriprise Financial, LGIM America, American Express, Meta, TiVo and EPIX, as well as Staples, MarketAxess, New York Life, Chubb, SunGard, Finance of America, Figure, First American, and others.

    He has a nose for news, a penchant for humor, and a passion for championing the underdog. He’s an open and honest counselor who prides himself on building enduring relationships with clients based on trust, mutual respect, and a commitment to excellence.   

    Prior to founding Pragmative, Mike served as a Senior Managing Director at Sloane & Company. Previously, he was an Executive Managing Director and Head of the Corporate & Financial Services Practice at RF|Binder, and a Vice President at Intermarket Communications. Mike began his career as an independent auditor at Deloitte and worked as a proprietary stock trader with Momentum Securities.


  • Director, Brand Strategy & Creative

    Keith is naturally curious, always thoughtful, and believes in the power of clear communication.

    He is a strategic marketing and creative executive with 30+ years leading brand transformation, integrated communications, and high-impact storytelling for global organizations, national brands, and mission-driven institutions. 

    Keith has architected high-impact strategies and campaigns that elevate visibility, reputation, and stakeholder engagement. His client roster includes American Express, Global Infrastructure Partners, Microscope Healthcare Consulting, and others across financial services, luxury goods, real estate, education, healthcare, and major media outlets.

    With a never-ending drive to take complex ideas and to transform them with clarity and purpose, he works with C-Suite executives and marketing leaders to help them clearly communicate what makes their brand unique, making sure that the process is collaborative and enjoyable.

    Prior to joining Pragmative, Keith served as Managing Partner, Brand Strategy & Creative for 76West. Previously, he was Director of Brand Development for L.& J.G. Stickley, and Principal and Creative Director for D’Mello & Felmus Design. Keith began his career as an Associate Art Director at ELLE Magazine, and was the Design Director for Metropolitan Home Magazine.


  • Senior Communications Strategist

    Adam is a seasoned public relations leader, sharp strategic thinker and human-first storyteller who knows how to make brands feel relevant, credible and real.

    He brings 20 years of agency experience supporting global and national consumer brands across technology, home, health and wellness, retail, restaurants, CPG, family, youth enrichment, personal care and more. Adam brings that global and national brand experience to help lead communications strategy for brands of all sizes — from startups finding their footing to established companies ready for what’s next.

    Adam’s experience is concentrated in consumer and lifestyle communications, national media campaigns, product and service launches, executive visibility, brand storytelling, thought leadership, experiential moments, influencer campaigns, cultural trend spotting and more. He also helps brands build AI-forward communications strategies, from smarter content generation to LLM visibility, prompt strategy and the evolving ways audiences discover and evaluate brands.

    Known for bringing senior-level counsel without losing the hands-on spirit required to get the work done, Adam checks ego at the door and is equally comfortable shaping strategy, refining messaging, finding the news hook and prepping executives as he is rolling up his sleeves to help bring a campaign to life from start to finish.

    Adam spent his career at top NYC PR agencies, including a seven-year stint at Ogilvy and most recently as Managing Director (and founding architect) of ICR’s consumer communications division. Clients and colleagues value his curiosity, clarity, humor and ability to quickly find the “aha” — the moment where a brand’s story clicks, and the outside world understands why it matters.


  • Communications Strategist

    Erik has 16-years of communications / public relations experience, primarily counseling healthcare innovation clients of all stages on global media relations, investor relations, crisis management, social media and thought leadership.

    His storytelling expertise has led to increased brand awareness, business development wins and positive corporate positioning.

    He is also one of the top mental health media relations consultants, having led communications in-house at Quartet, and externally for clients including: Patrick J. Kennedy and The Kennedy Forum, Headway, Headspace / Ginger, Brightline, NOCD and more.

    Erik earned an M.S. in Journalism from Boston University.


  • Communications Strategist

    Jordan is a strategic communications leader with more than 15 years of experience advising global brands, high-growth companies, and executive leaders on positioning, reputation, and visibility in complex and competitive markets.

    Throughout her career, Jordan has partnered with organizations across financial services, asset management, healthcare, consumer brands, and emerging growth companies. She brings deep expertise in corporate communications, media relations, executive thought leadership, and integrated digital strategy — helping leadership teams translate complex business narratives into clear, credible messaging that drives engagement and growth.

    Jordan has held senior roles at Weber Shandwick, Mercer, Allianz Global Investors, and Omnicom Group agencies, where she led integrated communications programs spanning earned media, executive visibility, crisis and issues management, and multichannel content strategy. Her work has supported global spokespeople, C-suite executives, and growth-stage leaders operating in regulated and fast-moving environments.

    In addition to traditional PR strategy, Jordan specializes in integrated digital communications ecosystems — aligning media strategy with performance-driven content across social platforms and implementing AI-enhanced workflow systems that accelerate research, messaging development, and content scalability. She partners closely with leadership teams to shape market narratives, support business development initiatives, and align communications strategy directly with business and growth objectives across industries.


  • Senior Counselor

    Chris has spent more than 40 years on every side of a story. He reported it for 22 years including a decade at The Wall Street Journal. He analyzed it for five years as an insurance equity analyst at Morgan Stanley and Lehman Brothers. And he has spent the better part of two decades advising the companies trying to tell it. That range is rare and it shapes how he counsels clients.

    He works mainly with financial services companies with especially deep roots in insurance, advising insurers, banks, asset managers, and management consultants on corporate reputation, C-suite positioning, and crisis communications. Recent work includes raising the profile of global insurance groups, guiding a top-15 life insurer through a CEO transition, and helping healthcare providers manage cyber-breach notifications.

    Because he spent so long in the newsroom, Chris understands what the press actually needs, not what a company wishes it would print. He has built relationships with mainstream and trade journalists over three decades, and clients lean on him for the kind of judgment that only comes from having sat at the reporter's desk, on the trading floor, and in the boardroom.

    Chris founded his own practice in 2017 after leading Hill & Knowlton's U.S. financial services communications practice, with earlier corporate communications roles at AM Best, AIG, AXA, and Promontory Financial. He serves on the board of AM Best Rating Services and holds a BA from Penn State.